Sprint

Why should you invest in simple commodity brands?

Beginner

"Parachute" is usually the first name that comes to mind when it comes to buying coconut oil. But why is it that this particular brand has remained unbeatable for decades? Does it have an undefeatable moat? This interesting course is based on Warren Buffet's investment funda, which will help you get more clarity about how some companies have dominated the market for decades and became one of the greatest companies of their industries.

1 Modules

30 mins

English

Course Outline

What will you learn:

  • How Parachute became a market leader.

  • Investing concept of “Buy Commodities, Sell Brands.”

  • How branding acts as a permanent economic moat.

  • Journey of a hidden gem in the coffee industry.

About Course

If you talk to a lot of people you’ll find that for the majority of Indians, toothpaste equals Colgate, bottled water equals Bisleri, Detergent equals Nirma, and Coconut oil equals Parachute. Guess we Indians are a bit rigid and stereotypical. Anyway, diving deep into this, we have found that these companies, especially Parachute, have a very loyal customer base. Parachute has managed to be at the top even without an army of products under its belt. Even though coconut oil is a very easy commodity to produce and sell, no one has been able to touch the success of Parachute.

 

But how did it manage to reach such heights? Even without product differentiation, how did Parachute retain its market position? These are just a few questions from the question bank in your mind right now. Well, this course might help you in finding the answers to those. Based on Warren Buffett's concept of "Buy commodities, sell brands", this course will tell you how companies like Marico who run single product brands like Parachute, stay on top of the competition and ace their businesses. This course will tell you how branding acts as the permanent moat and manages to carry such companies on its shoulders. The course will also explain to you about the coffee industry and how a brand is foraying into its own branded journey. Don’t get confused with Nescafe or Bru, it may be a hidden gem that you’ll come to know about after watching the course.

 

What you will get?

PDFs

Flashcards

Assessments

Certificate

Course Syllabus

  • How Parachute became a brand?
  • What's brewing in the coffee industry?

FAQ’s

Need answers? Find them here

 

Specially tailored for the newbies in the domain, there are no prerequisites for this course.

Quick, quicker, quickest! This course falls under the Sprint category and can be completed in 30 minutes duration.

This course is based on Warren Buffet’s concept of ‘Buy Commodities Sell brands’. 

Since the content of the course is pretty dynamic, we do not provide any certification for it. Trust us, you will definitely love it either-or. Moreover, we have a few very cool specialized courses that offer you Quest & BSE Institute-affiliated certifications. To know the details, please click here.

No, you do not need to install any specific software for this course. However, it is advised for a user to have an active Internet connection and an updated web browser for a seamless learning experience. 

Finology provides you with an opportunity to access all its tools and courses by subscribing to Finology One. Hence, you can access this course as long as your subscription of Finology One is active.

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